Digital Marketing

What is SEO?

Today, most customers use search engines to learn more about products they want to buy. And now that generations who grew up with the internet come of age, that number is increasing. Unfortunately if your business does not appear on the first page of search engine results, most customers (72% of them) will not find your business website. A website receives more visitors from a search engine when said website ranks higher in the search engine results page (SERP). Search engine optimization (SEO) is the process of improving the traffic search engines direct to your website. SEO focuses mostly unpaid traffic (known as "natural" or "organic" results). There are several sources of unpaid traffic: image search, video search, news search, and industry-specific vertical search engines to name a few. Through Search Engine Optimization, people can find your website by searching for terms relevant to your website, since SEO makes it easier for search engine indexing software, known as "crawlers," to find, scan, and index your site.

With Search Engine Optimization services from Obiltech, we will create a plan to boost your website. We will meet with you every month to inform you on what we're doing, why we're doing it, and how it is benefitting your website performance with search engines. Obiltech does not use shady practices that can get you punished by search engines. Instead, we only use techniques approved by search engines to increase your rankings and traffic. But directing more traffic to your website is not good enough, since directing bots and spammers to your website will do nothing for your business. SEO must focus on people who are interested in what your website has to offer, and that's exactly what we do at Obiltech.

What is SEM?

Search Engine Marketing, or SEM, continues to be the most effective way to grow a business and promote products. Search engine marketing was used to describe both search engine optimization (SEO) and paid search, and that confusion still exists today. But now, SEM always refers to paid search marketing. With SEM, brands pay for ads to appear as search results on search engine results pages (SERPs). Keywords are targeted, so when a user searches for any of them, they'll see an ad from the brand in search results. Search ads can be found on almost any search results page. These paid-for ads are usually located at the top and/or bottom of the page. Hence SEM is simply the act of paying to increase search visibility. In some contexts, the term SEM is used exclusively to mean pay per click advertising. SEM always includes social media marketing (SMM) which involves exploiting social media to influence consumers that one company’s products and/or services are valuable. SEM integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and without using pay per click SEO.

SEM vs. SEO

Both SEO and SEM require keyword analysis. And both need to be monitored frequently, since search engines are always changing which requires best practices to evolve with them. SEO & SEM run side by side to increase traffic to a web site. Search Engine Marketing is faster than SEO, since it gives you better results in less time. On the other hand, SEO works long-term, meaning you can still reap the benefits of a good SEO strategy for much longer than SEM. Both SEO and SEM aim to make a website more visible, and both SEO and SEM specialists should coordinate their efforts to get the best traffic for their seleted keywords.

Online Campaigns

A well planned online marketing campaign is easy to coordinate and doesn't have to cost a great deal of money to generate traffic and sales. All it takes is a bit of research, so you can get solid knowledge of your customers. Sometimes you can plan an online marketing plan in one single day and reap success even faster than Search Engine Optimization (SEO).

The first step is the most crucial: you need to know who your future customers are. Are they going to be male or female? Both? Does my perfect customer spend a lot of time online? What's the average age of my customers? Don't expect your online customers to be like you. People have different personalities, goals, etc, and you need to get to know your customers before launching an online campaign. Once you know enough about your customers, you will have a good idea of what messages you can write for your ads.

Once you have your target audience in mind, the question becomes: where are you going to post your ads? There are complementary sites that you can help cross-promote your visitors, but the days of linking just for linking's sake are way past, since search engines want your content to have a variety of relevant inbound links from relevant and complementary sites and businesses, so if you want to reach your target audience through complementary sites, make sure your sites have similar content. You need to establish relationships with high-quality websites by adding valuable content sites wants to link with. Also, when it comes to SEO, qualified links from external sites to your site are very important, and if they come from sites that have a high authoratitive value, your site will gain credibility. But this type of strategy ivolves a lot of hard work, for you need to have great on-site content. Content good enough for complementary sites to use as a reference back to your site.

Focus on the following:

Use a Website Authority Checker such as as Moz.com’s tools to assess your site’s link profile. Remember to earn backlinks from a variety of sites – the greater the spread of quality sites that backlink to yours, the better for you, but remember, quality is more important than quantity, since Google’s algorithms assess the value of content, not the number of backlinks. Expertise, Authoratitiveness and Trustworthiness are what count.

Infographics, news, and case studies can earn you a lot of qualified backlinks.

Pay-Per-Click (PPC) advertising

Pay-Per-Click (PPC) advertising is essential to your marketing campaign. Google AdWords is one of the best for this objective, and you can also use it to experiment with effective keywords. Even though Search Engine Optimization is cost-effective, prefer to cast their budgets toward PPC campaigns; after all, more than 60% of consumers click on Google ads when they’re shopping online. Properly crafted PPC campaigns provide traffic, leads, and customers almost instantly once the ads start running. But remember, PPC campaigns are complex and require careful planning. For example, you need to make sure your ads are proper for your business. Otherwise, they can bring unrelated traffic to your site. Target the wrong keywords, and you could end up spending a lot of money and achieve next to nothing. If your website is all about selling graphics cards for gamers, focusing on gamers as a keywordcan result in people visiting your website and leaving almost instantly. "graphics cards", or "nvidia graphics cards" would be far better choices. Many marketers believe paid search is the most effective marketing tactic, but many marketers also feel it’s among the most difficult to use effectively.

Finally, you have social media networks like Facebook, Twitter, Pinterest. Social media can help you reach your target audience in the blink of an eye. It is a hyper-direct way to reach the audience you want. But you don't have to advertise in all of them. You need to choose which network is the most popular with your target audience. If you are targeting teens, for example, you should focus on TikTok. Parents, on the other hand, can be found on Twitter or Facebook. If your website is all about selling equipment for electricians, advertising on Instagram would be a major mistake. You should advertise your e-commerce store on LinkedIn instead.